For our partner Norqain, we helped design their trade fair appearance at Watches & Wonders in Geneva, from the conception and production of the individual elements to the assembly. This watch fair is considered one of the most important in the industry and, in the field of trade fair construction, is regarded as the Champions League of staging. So our creativity was in high demand.
The base camp of the Norqain exhibition stand impresses with a mountain experience in a class of its own. We bring the Matterhorn to Geneva and the mountain feeling to the exhibition hall. The meeting rooms, designed as mirrored igloos, look elegant and offer a unique ambience thanks to the transparent section that allows a view of the snow-covered Matterhorn. The bar made of reclaimed wood and stone gives the boutiques a high recognition value, and the mountains with 3D-printed clock displays round off the adventure experience.
