The design and overall concept for the Norqain stores was developed in collaboration with Guy Lafranchi. Each store is individually designed, yet still has the same high recognition value, including mountain-shaped product displays as design elements, integrated touch LED screens, and rustic wood and stone elements. This concept can be found in Norqain boutiques around the world – from Zermatt to Singapore to Zurich. We look forward to more great shop designs.
The warm materials used in the chalet-style shops, with their wood and stone look, contrast with the modern, cooler materials such as pearlescent aluminum and the white tabletop, which symbolizes the snow line. The watches are displayed on 3D-printed displays inspired by and designed after the polygonal landscapes of the mountain world. The overall concept and design reflect the outdoor spirit of the Norqain brand.
Boutique in Zermatt
Boutique in Zürich
Boutique in Singapur
