The YB fan shop is to be given a substantial upgrade in a small space of 50 square meters to create an attractive and clearly laid out new fan shop. On match days, additional mobile elements will be used to avoid the long queues that have been a problem in the past.
The big challenge was the limited space available, so we decided to develop a concept that would make use of the height of the store.
The products can be pulled up and down in the shop window using a pulley system, allowing the entire collection to be displayed. The different sizes are stored in practical felt drawers underneath each product group. Thanks to the clever use of space, there is room for two additional cash registers with storage space in the shop.
